Founded in 2015, Digital Workforce now employs over 200 business automation specialists across the UK & Ireland, the US, and Northern and Central Europe. The company is also listed on the Nasdaq First Growth Market Finland.

Healthcare is the company’s largest vertical, contributing over 50% of DWF’s 28.7m EUR annual revenue. The company has a proven record of automating critical tasks and end-to-end care pathways within healthcare organisations, which continues to transform patient care, enhance productivity, and improve financial sustainability.

DWF’s position within the UK healthcare market has strengthened significantly within the last year, following the acquisition of e18 Consulting Ltd in October 2025. The combined UK healthcare business now serves over 60 NHS customers, and positions DWF as the leading provider of automation solutions to the NHS. If you are curious to read more about our experience within UK healthcare, visit the e18 (a Digital Workforce Company) site or check this link.

UK healthcare has been identified as the company’s primary growth driver. This new role will be fundamental to the success of DWF’s growth plan, with responsibility for aggressive new logo acquisition.

Currently, we are looking for a:

SALES DIRECTOR, NEW BUSINESS (UK HEALTHCARE)

As a Sales Director, New Business (UK Healthcare), you will drive growth by creating new opportunities, building a strong, qualified pipeline, and closing complex enterprise deals with NHS organisations. In this role, you will position our automation and AI solutions with senior stakeholders across the NHS and be responsible for acquiring new logos.

Please note – this is primarily a remote (UK based) role, but regular travel to customer sites and in-person team events is expected. Occasional international travel within Europe may also be required.

What You Will Do:

• Originate new opportunities: identify and engage NHS organisations including Trusts, ICBs, Cancer Alliances, and national bodies through cold outreach. To do so, you will need to be able to position automation use cases around productivity, CIP delivery, workforce optimisation, elective recovery, and pathway transformation.

• Develop strategic relationships at executive level: build strong relationships with C-level NHS stakeholders and Transformation/Programme Directors, focusing on how Digital Workforce can solve their biggest challenges through automation and AI.

• Progress early-stage engagements: drive already engaged leads into a qualified pipeline through warm outreach.

• Lead end-to-end sales cycles: take full ownership of end-to-end sales cycles from first engagement to contract signature. You will be responsible for identifying customer needs, shaping opportunities, securing funding, and closing new logo sales. You will work closely with the commercial team, who will support the identification and selection of use cases, build proposals, write business cases, and lead contract work.

• Create market presence: build credibility within the NHS ecosystem through networks, events, and referrals, and position Digital Workforce as the strategic automation and AI partner to the NHS.

• Build and maintain pipeline: generate a high-quality pipeline aligned to growth targets and take full ownership of forecasting, qualification, deal progression, and conversion.

What we offer:

✅ A chance to join a market-leading, enterprise-grade automation and AI provider with a strong growth trajectory

✅ An opportunity to play a key role in the fast-paced, high-performing UK healthcare team at the core of the company’s strategy

✅ The ability to drive meaningful transformation across the NHS through automation and AI

✅ An international work environment and collaborative culture

✅ Encouragement for learning and self-development

We might be looking for you, if you match these criteria:
💡 A minimum of 3–5 years of experience selling into the NHS (ideally 5+), with a proven track record of closing new logo sales
💡 Ability to build pipeline independently and close complex multi-stakeholder deals

💡 Deep understanding of Trust structures, ICBs, and the NHS funding and priority landscape
💡 A strong existing network across NHS Trusts, ICBs, and NHS Bodies.
💡 Experience in automation, AI, digital transformation, enterprise SaaS, or consulting services is highly valued
💡 Strong commercial, negotiation, and stakeholder management skills
💡 Autonomy, discipline, and ownership in managing sales cycles

Join us in redefining healthcare through automation and AI. If you are passionate about sales and driving new customer expansion, we would love to hear from you.

Apply with your CV or LinkedIn profile by 31st of May. Please note that we will start interviews as soon as suitable candidates are identified and may close the job post earlier.

We do not use AI-based tools when assessing candidates. The first stage for this recruitment process will be a one-way video interview. This allows us to include and consider a broader range of candidates in a fair and flexible way.